A rapid-fire rundown of startup strategy terms like TAM/SAM/SOM…

A rapid-fire rundown of startup strategy terms like TAM/SAM/SOM, beachhead market, network effects, and moats with infographic-style visuals.

action is the only way this strategy becomes valuable #startups #entrepreneurship #founder #buildinpublic

TAM FIG_001 DETAIL VIEW TAM total addressable market — the whole market / potential market SAM serviceable addressable market — reachable market SOM share of market — sales divided by SAM SOFT EDGE gentle transitions create clarity and calm at small scale. TOUCHPOINT the market you can realistically reach with your products and resources. TOUCHPOINT your current or target share within the reachable market. LAYER STUDY TAM total addressable market SAM serviceable addressable market SOM share of market SIDE PROFILE SOFT EDGE rounded geometry for a calm, clear hierarchy. TAM broadest scope SAM reachable scope SOM your share within SAM SCALE STUDY TAM targeted opportunity fusion SAM focused, reachable market SOM your share of that market SCALE m = opportunity 1 = your share CLARITY THROUGH FOCUS From total potential to your share of value. Three lenses. One strategy. Beachhead market FIG_001 Beachhead Strategy DETAIL VIEW TOUCHPOINT Strategic node of opportunity. SCALE STUDY D E F C B A Market Penetration Focus inward. Build depth. Market Expansion Move outward. Create breadth. MATERIAL Soft-touch matte surface finish. SIDE PROFILE SOFT EDGE Rounded for clarity. Point of Attack Scalable impact at every stage. network effects EVERY CONNECTION INCREASES VALUE N = 12 NODES CONNECTIONS = N(N-1)/2 = 66 SCALE STUDY N = 3 3 CONNECTIONS N = 6 15 CONNECTIONS N = 9 36 CONNECTIONS N = 12 66 CONNECTIONS barriers to entry BARRIERS TO ENTRY FIG_001 EXPLORING THE KEY FACTORS THAT LIMIT NEW ENTRANTS INTO AN INDUSTRY. DETAIL VIEW Capital Costs Competition Legal Barriers Marketing Barriers Limited Market Predatory Pricing Finding Suppliers Mastery of Technology Learning Curve Economies of Scale TYPES TOUCHPOINT Each point represents a key barrier that affects entry. SCALE STUDY SIDE PROFILE MATERIAL SOFT MATTE SURFACE ANODIZED METAL RING ACCENT TONE NOTES BARRIERS ARE INTERCONNECTED AND OFTEN OVERLAP, THEIR IMPACT SHAPES INDUSTRY DYNAMICS. category creation airbnb Uber VERTICAL SAAS HORIZONTAL SAAS V/S SOFT EDGE Rounded geometry for approachable systems. TOUCHPOINT Multiple functional touchpoints across the business. HEALTHCARE RETAIL EDUCATION FINANCE CRM MARKETING ANALYTICS HR red ocean FIG_001 RED OCEAN – existing market – battle for market segments – expand existing demand DETAIL VIEW SIDE PROFILE SCALE STUDY MATERIAL matte surface high friction dense texture STRATEGY BY DESIGN if you know